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Serum picture 991

Today we are going to talk about serums. In this article, we take the most common questions and will try to answer them.


  • What is serum and why is it needed
  • Serum benefits
  • Types of serum
  • Who needs a serum and why?
  • How to apply serum?
  • How to choose a serum?

What is a serum and why is it needed?

Serum is an extra intensive skin care product characterized by a watery, liquid or gel texture. Serums often contain active ingredients in higher concentrations than other skin care products. Serum is applied before the cream, in some cases it is used independently. The serum works in a targeted manner, i.e. aims to solve a specific problem or set of problems depending on skin type and needs.

Using a serum is more effective than trying to get the same amount of active ingredients through a moisturizer or face mask. In addition, the light texture penetrates the skin more easily.

Is serum the same as face cream?

No, the biggest difference between serum and face cream is that the serum contains less thickener and is usually water-based. Serum contains the most powerful vitamins A, C and E as well as all other ingredients you can use to get rid of a specific problem.

Serum benefits

Because active ingredients are more expensive than thickeners, serums are also the most expensive skin care product in many skin care lines. However, with proper use, the serum bottle will last for several months. Many well-known brands make serums in pump bottles or bottles with a pipette (dropper) to dispense the small amount you need. These few concentrated drops are very effective. Serum consists of very small molecules, so the skin absorbs them quickly and deeply.

Correctly adapted Serum softens the skin, fades dark spots and prevents future breakouts, helps balance and soothe irritated skin and reduces redness and burning. The content of different types of acids (AHA, BHA, PHA) moisturizes and protects sensitive cell membranes from attack by free radicals. Niacinamide (also known as vitamin B3) helps reduce redness and inflammation and brightens skin tone. Serum reduces acne, reduces sebum production and minimizes the size of enlarged pores.

Who needs serums

If you already have problems that cannot be solved with basic skin care, such as dry and dehydrated skin, various age-related changes, wrinkles, uneven skin, then a course with a correctly selected serum will help to improve the skin condition very quickly.

At what age can serum be used

Serum can be used both in youth and adulthood if there are problems that can be eliminated with the help of serum.

Of course, at a young age, serums aimed at reducing sebum production or fading pigment spots after acne are usually recommended, as well as moisturizing to restore dehydrated skin.

For mature skin, serums are usually used to smooth out wrinkles, strengthen certain skin functions that are already insufficient at this age, reduce age-related changes and slow down aging to keep the skin young longer.

A serum is basically a skin care product with an extremely high concentration of nutrients, vitamins and antioxidants. The powerful ingredients can affect the cells' metabolism. So active skin care products are more likely to overload young skin than have a beneficial effect on it. The ideal age to get acquainted with serum is 20-23 years. Over time, you need to change the serum, taking into account the new needs of your skin.

Types of serum

Serum for the face is a moisturizing base (thermal water, hyaluronic acid, glycerin) combined with active ingredients with different effects. It can be vitamins, minerals, herbal extracts, acids, peptides, etc.

Serums are chosen according to skin type, age and problems that need to be addressed. Therefore, serums are:

  • Moisturizing
  • Sebum regulating
  • Fading
  • Repairing
  • With lifting effect
  • With vitamin complex
  • And many others.

Moisturizing serum

Moisturizing serums aim to hydrate the cells and often have a skin-smoothing effect by increasing the skin's moisture level. It can be combined with other serums and used alone, especially in hot and dry climates.

Whitening Serum

The main ingredient in the whitening serum is usually vitamin C. Vitamin C perfectly brightens the skin, plant extracts and other ingredients make age spots less noticeable.

If you have a tendency to hyperpigmentation, look for serums with vitamin C, white birch extract and peony extract. These serums are for an even skin tone and for a non-aggressive fight against age spots.

Vitamin serum

Vitamins are found in almost all serums, and these are not just antioxidants. Why do you need vitamin serum? First and foremost to protect the skin from oxidative stress and to improve its functions.

Anti-aging serum

Anti-aging serum contains a powerful dose of antioxidants to protect against skin-damaging free radicals, as well as ingredients to correct wrinkles. These are peptides or plant components that stimulate the synthesis of new cells, collagen and elastin. Ascorbic acids do not allow environmental factors to negatively affect the condition of the skin in the short and long term. Anti-aging serum fights wrinkles thanks to the moisturizing and smoothing effect of low molecular hyaluronic acid, AHA acid and proxylan. Anti-aging serum with vitamin C and peptides stimulates the production of collagen and hyaluronic acid, helps to strengthen and regenerate the skin.

Eye Contour Serum

It is usually a moisturizing eye serum for sensitive areas around the eyes (eyelids), which usually contains caffeine, known for its tonic properties.

Serum manufacturing form

As a rule, serums are produced in bottles with dispensers, in bottles with pipettes or in ampoules for professional use.

How to apply serum?

How to use the serum correctly? Serum can be used in one course or constantly. Usually they are in bottles with a dropper, which allows you to measure the dose accurately - a couple of drops is enough for the whole face.

It is worth noting that several types of serum are allowed, for example, in the morning before applying a moisturizing face cream with sun protection, apply a moisturizing serum or vitamin C serum, and in the evening after cleansing the face, apply a nourishing serum and a nourishing face cream on top the.

How to use the serum:

wash and dry the face with tonic;

gently distribute the serum over the skin of the face, neck and décolletage;

wait about 1-3 minutes until the product is completely absorbed;

apply the appropriate day or night cream. Along with the serum, face creams will work even better;

use twice a day unless otherwise directed by the manufacturer.

How to choose a serum?

Serums are selected according to the condition of the skin and the problem to be solved.

Serum is a skin care product with a high concentration of active substances. The serum's main task is to lead other substances into the skin. This means that if you have a moisturizer that you want to get the most out of, then get a moisturizing serum that will drive your moisturizer into your skin with maximum efficiency.

For example, you have very dry skin. You use a moisturizing and nourishing face cream, but its effect is not enough. In this case, you should add a moisturizing serum to your skin care routine, which should be used before using your favorite cream, whose effect you want to enhance.

If the cream is for problematic skin prone to oiliness and the serum is moisturizing, it will not be a miracle.

It is necessary to compare the effect of the cream in combination with the serum and also the ingredients of the cream and the serum.

ATTENTION! Note that there are combinations of a serum and another skin care product that can be harmful. For example, a cream that contains a large amount of aromatic oils and a serum that contains alpha hydroxy acids (these acids are also found in moisturizing serums).

For dry and dehydrated skin, a serum with hyaluronic acid and minerals is suitable, usually a moisturizing serum.

Skin that has a tendency to pigmentation - check serums with vitamin C.

ATTENTION! Vitamin C in serum can increase the skin's sensitivity to UV light, so sunscreen with a high SPF is recommended throughout the day.

Serum with antioxidants and peptides fights wrinkles.

To prevent aging, serums with probiotics are used in combination with antioxidants.

If you want to improve your skin care routine, it's time to add a serum to your skin care routine.

If you are unsure about the use of a serum, or wonder if the serum can be used with skin care you already have - feel free to ask us questions!

11/30/2022 / Maiia S


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